Rand McNally
Rand McNally, the well-known maker of printed maps, is less known for it's internet site and online mapping products. In an effort to improve their online presence, they contacted me to help them.
Selected work on the project
Website
In an effort to increase the traffic to their store and improve the usability of the entrance to their online maps, we worked to improve the design hiearchy and interaction of the homepage.
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Web Architecture
I did an expert review of their website and architecture. This led to a series of tactical improvements.
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Skills
- Information architecture, UI design and Design specification
- Competitive analysis
