When a consumer shops for travel online they're usually forced to hunt and peck for airfare and hotel prices. They search one pair of travel dates and get price A, while another pair of dates yields price B. The byzantine pricing structure of airfares makes it difficult for consumers to understand or to predict when the best time of year it might be to travel.

Innovation within a larger company

Late in my career at Hotwire, we set up a lab modeled after Google to create more innovative products. Travel research tools was one of the last things that we were working on in the research lab.

For this project, we tried to find out different ways to use the historical pricing data and travel feeds we owned. The outcome was a stock market like page for a trip. The emphasis here from a company standpoint was to come up with something new and innovative, and not just another feature to improve conversion. Flip through the deck and you'll see a details page that should give you an idea of what I'm talking about.

Although the final product is fairly different from my original design, you can view it here.

Selected work on the project

Skills

More work I did at Hotwire...